Great to meet you! I’m Sarah Spoto, founder of Badii, host of Badii Talk: Thermal Bathing & Sauna Culture podcast and Substack, and certified Sauna Aufguss Master. I hold an MBA and have over 14 years experience working with lifestyle brands across the globe. Before diving into the bathing world, I was the Head of Marketing for General Motors Europe.

Thermal Hospitality, Wellness, and Experiential Strategy

I partner with sauna, bathhouse, hospitality, and wellness brands to design differentiated experiences rooted in deep consumer understanding, cultural insight, and intentional strategy.

My work sits at the intersection of:

• brand strategy

• consumer insights

• experiential design

• and thermal bathing culture

Let’s chat! Schedule a Zoom coffee chat with me.