Know your guest. Align your brand.

A two-week engagement designed to give sweat + soak founders clarity on who they are serving and whether their branding and marketing is built to reach them. 

A Phased Approach:

1. Discovery & Review - Sarah will review your brand’s current materials, such as customer survey data, investor pitches, renderings, existing channels (social channels, website, etc). 

2. Stakeholder Interview- An hour long interview with the founders and other relevant stakeholders to acquire additional background information.

3. Analysis & Synthesis - A written analysis of findings from the review phase, including patterns observed, potential red flags / “watch outs,” and opportunities Sarah recommends that your brand investigate further. Includes specific, assignable next-step tasks for your brand, so the team has clear, actionable direction.

4. Delivery & Walkthrough - Sarah will walk you through the roadmap document on a live call and share the document and recording afterwards. 

Deliverables: 

A roadmap document outlining the findings, analysis, and prioritized, actionable steps. These steps are designed to be immediately actionable by you and your team. Please note, that this is not a delivery of a formal brand strategy but advisory guidance to empower you team’s brand, marketing, and creative work. 

Timeline: 2 weeks 

Cost: $2,000

Testimonial from a recent client:

“We worked with Sarah on branding for a bathhouse we're building. We were struggling to find a cohesive direction to weave together our digital and physical brand expressions. Sarah asked the hard questions, helped us understand our strengths and opportunities, and then delivered a detailed analysis that is helping us hone our brand identity by offering territories to explore and hypotheses to validate. The analysis was incredibly actionable, and we regularly reference our takeaways from working with Sarah anytime we're making decisions that impact how we're expressing our brand. Her guidance and expertise are invaluable, and she's uniquely attuned to the sauna and bathing industry. I look forward to working with her again very soon!”