Creating signature experiences rooted in care, safety, and differentiation.

This is a recording of a live virtual panel for bathing culture founders, operators, and practitioners.

Recorded on May 13 at 7pm ET

Overview

A conversation at the intersection of experience design, mental health, and operational safety.

As the sauna and thermal bathing industry continues to grow, it’s becoming harder to define what truly sets your experience apart.

In this Badii Talk Live panel, we’ll explore how to design offerings that are not only differentiated and true to your brand, but deeply rooted in care, safety, and intention.

The sauna holds opportunity for powerful wellness practices, rituals, and programming. But successful experiences must also consider the guest’s psychological and physical safety. And align with your brand’s unique positioning.

Through conversation with experts actively building in this space, we’ll unpack what it really takes to create something that feels distinct, aligned, and difficult to replicate.

What We’ll Cover

• How to define and design a signature experience

• The role of care and safety in shaping guest trust

• What differentiation actually looks like in practice

• How to avoid copying trends and instead build from your own point of view

• Real examples and lessons from operating in the field

• Open Q&A and discussion with participants

Who This Is For

• Sauna and bathhouse owners & operators

• Wellness brands and small business owners

• Sauna ritual practitioners designing guest experiences

• Anyone looking to create more intentional, differentiated offerings

Panelists

Sierra Blake. Sierra Blake is a psychotherapist, sauna research expert and founder of Saint Lucie. Sierra brings a perspective grounded in emotions safety, care, and the human experience of wellness spaces.

MacKenzie Boling. Founder of Longevity Law LLC where she develops risk architecture for thermal bathing operators. As an active attorney and former massage therapist, MacKenzie brings a rare cross-disciplinary perspective to safety, operational clarity, and long-term credibility without losing the soul of the offering

Sarah Spoto. Founder of Badii, host of Badii Talk, and certified Sauna Aufguss Master. Sarah’s background is in global brand strategy, marketing, and consumer insights.

Session Details

Date: May 13

Time: 7pm ET

Format: Live on Zoom

Duration: 60 minutes

Capacity: Limited

Pricing

$20 for the recording

Discount codes available for Badii Talk Substack subscribers and community members

Final Note

In a space that’s becoming more visible and more crowded, the most compelling experiences are the ones that can’t be easily copied.

This session is an opportunity to step back, learn from experts, and think more intentionally about what only you can offer.